Audemars Piguet
A new Swatch model is introduced, and a case study in overexcited ‘drop culture’ plays out
LONDON | In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore and New York, all-night queues snaked from the doors of Swatch stores — the latest examples of status-symbol “drop culture” to flash across the globe when status symbols and resale value collide. The company at the center of […]