{"id":1735,"date":"2026-06-01T21:34:37","date_gmt":"2026-06-01T21:34:37","guid":{"rendered":"https:\/\/denvermovingchronicle.com\/?p=1735"},"modified":"2026-06-01T21:34:37","modified_gmt":"2026-06-01T21:34:37","slug":"the-cheesehead-hat-is-a-sunny-nod-to-americas-hold-my-beer-exuberance","status":"publish","type":"post","link":"https:\/\/denvermovingchronicle.com\/?p=1735","title":{"rendered":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul><\/ul>\n<\/div>\n<\/div>\n<p>Americans long have leavened their powerful global image with goofiness, a cheerful confidence that can deflect international wonder over certain strains of ignorance into a smile.<\/p>\n<p>Behold, for example, the cheesehead hat.<\/p>\n<p>Made of sofa foam and sunny yellow defiance, the hat was created in the late 1980s in response to the taunting faced by supporters of sports teams in Wisconsin, which has long called itself America\u2019s dairyland.<\/p>\n<p>\u201cCheeseheads!\u201d residents of neighboring Illinois said. The insult was embraced and, yes, turned on its head \u2014 particularly in the realm of a certain football team named the Green Bay Packers.<\/p>\n<div><\/div>\n<p>Soon, Wisconsin sports fans were appearing at events wearing the hats shaped like large, dimpled wedges of cheddar. (The dimples evoked Swiss, but U.S. notions of cheese, especially processed versions, are another slice of Americana.)<\/p>\n<p>This doesn\u2019t mean that a single state has a lock on silly hats, though the \u201cWisconsin Cheesehead\u201d is now included in the Smithsonian\u2019s American History Museum. U.S. sports \u2014 college sports especially \u2014 bounces with fans who throw inhibition aside and put on horns or animal ears, or strip off shirts and paint their torsos even in freezing weather.<\/p>\n<p>The seasonal display is perhaps the most colorful, and harmless, of the \u201cHold my beer\u201d exuberance that\u2019s defined generations of Americans at home and overseas.<\/p>\n<p>We are loud. We do dumb things. We are tribal in ways both superficial (sports) and significant (the current political landscape).<\/p>\n<p>We have a pretty good record of stumbling into greatness. \u201cI wasn\u2019t thinking too deeply about it,\u201d the creator of the cheesehead hat, Ralph Bruno, once told Milwaukee magazine about his inspiration, which is now trademarked, owned by a professional football team and sells for $28.99 apiece.<\/p>\n<p>Above all \u2014 literally, with this towering block of fake cheese that just might be a metaphor \u2014 Americans are known for being able to laugh at ourselves.<\/p>\n<p>Part of a recurring series, \u201cAmerican Objects,\u201d marking the 250th anniversary of the United States. For more American objects, click here. For more stories on the anniversary, click here.<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1730\">Macron says French Navy, backed by the UK, intercepted a sanctioned tanker from Russia<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1732\">US bombs Iranian military sites and Tehran targets American troops in Kuwait<\/a><\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1733\">Pentagon policy illegally banned transgender troops from military service, appeals court panel rules<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Americans long have leavened their powerful global image with goofiness, a cheerful confidence that can deflect international wonder over certain strains of ignorance into a smile. Behold, for example, the cheesehead hat. Made of sofa foam and sunny yellow defiance, the hat was created in the late 1980s in response to the taunting faced by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1101,1102,149,150,152,1103,1104],"tags":[2419,2682,2683,2684,426,2685],"class_list":["post-1735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-0-no-apple-publish","category-1gridmagazine","category-a-town-magazine","category-celebrities","category-sentinel-lifestyle","category-uncategorized","category-z-other-galley","tag-americans","tag-cheesehead-hat","tag-green-bay-packers","tag-illinois","tag-united-states","tag-wisconsin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denvermovingchronicle.com\/?p=1735\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle\" \/>\n<meta property=\"og:description\" content=\"Americans long have leavened their powerful global image with goofiness, a cheerful confidence that can deflect international wonder over certain strains of ignorance into a smile. Behold, for example, the cheesehead hat. Made of sofa foam and sunny yellow defiance, the hat was created in the late 1980s in response to the taunting faced by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denvermovingchronicle.com\/?p=1735\" \/>\n<meta property=\"og:site_name\" content=\"Denver Moving Chronicle\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T21:34:37+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\"},\"headline\":\"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance\",\"datePublished\":\"2026-06-01T21:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735\"},\"wordCount\":403,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fc9086f0d1d79a9f84b061b1e751368.jpg\",\"keywords\":[\"Americans\",\"Cheesehead hat\",\"Green Bay Packers\",\"illinois\",\"United States\",\"Wisconsin\"],\"articleSection\":{\"0\":\"0 - No Apple Publish\",\"1\":\"1gridMAGAZINE\",\"2\":\"A-Town Magazine\",\"3\":\"Celebrities\",\"4\":\"Sentinel Lifestyle\",\"6\":\"z-other-galley\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735\",\"name\":\"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fc9086f0d1d79a9f84b061b1e751368.jpg\",\"datePublished\":\"2026-06-01T21:34:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#primaryimage\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fc9086f0d1d79a9f84b061b1e751368.jpg\",\"contentUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fc9086f0d1d79a9f84b061b1e751368.jpg\",\"width\":1024,\"height\":697,\"caption\":\"FILE - A fan wearing a cheesehead hat walks up the rain-soaked stands before a baseball game between the Milwaukee Brewers and the Colorado Rockies, July 14, 2011, in Denver. (AP Photo\\\/Barry Gutierrez, File)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1735#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/denvermovingchronicle.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#website\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/\",\"name\":\"Denver Moving Chronicle\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/denvermovingchronicle.com\"],\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/denvermovingchronicle.com\/?p=1735","og_locale":"en_US","og_type":"article","og_title":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle","og_description":"Americans long have leavened their powerful global image with goofiness, a cheerful confidence that can deflect international wonder over certain strains of ignorance into a smile. Behold, for example, the cheesehead hat. Made of sofa foam and sunny yellow defiance, the hat was created in the late 1980s in response to the taunting faced by [&hellip;]","og_url":"https:\/\/denvermovingchronicle.com\/?p=1735","og_site_name":"Denver Moving Chronicle","article_published_time":"2026-06-01T21:34:37+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/denvermovingchronicle.com\/?p=1735#article","isPartOf":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735"},"author":{"name":"admin","@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b"},"headline":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance","datePublished":"2026-06-01T21:34:37+00:00","mainEntityOfPage":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735"},"wordCount":403,"commentCount":0,"image":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735#primaryimage"},"thumbnailUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/06\/8fc9086f0d1d79a9f84b061b1e751368.jpg","keywords":["Americans","Cheesehead hat","Green Bay Packers","illinois","United States","Wisconsin"],"articleSection":{"0":"0 - No Apple Publish","1":"1gridMAGAZINE","2":"A-Town Magazine","3":"Celebrities","4":"Sentinel Lifestyle","6":"z-other-galley"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/denvermovingchronicle.com\/?p=1735#respond"]}]},{"@type":"WebPage","@id":"https:\/\/denvermovingchronicle.com\/?p=1735","url":"https:\/\/denvermovingchronicle.com\/?p=1735","name":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance - Denver Moving Chronicle","isPartOf":{"@id":"https:\/\/denvermovingchronicle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735#primaryimage"},"image":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735#primaryimage"},"thumbnailUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/06\/8fc9086f0d1d79a9f84b061b1e751368.jpg","datePublished":"2026-06-01T21:34:37+00:00","author":{"@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b"},"breadcrumb":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1735#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/denvermovingchronicle.com\/?p=1735"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denvermovingchronicle.com\/?p=1735#primaryimage","url":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/06\/8fc9086f0d1d79a9f84b061b1e751368.jpg","contentUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/06\/8fc9086f0d1d79a9f84b061b1e751368.jpg","width":1024,"height":697,"caption":"FILE - A fan wearing a cheesehead hat walks up the rain-soaked stands before a baseball game between the Milwaukee Brewers and the Colorado Rockies, July 14, 2011, in Denver. (AP Photo\/Barry Gutierrez, File)"},{"@type":"BreadcrumbList","@id":"https:\/\/denvermovingchronicle.com\/?p=1735#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/denvermovingchronicle.com\/"},{"@type":"ListItem","position":2,"name":"The cheesehead hat is a sunny nod to America\u2019s \u2018Hold my beer\u2019 exuberance"}]},{"@type":"WebSite","@id":"https:\/\/denvermovingchronicle.com\/#website","url":"https:\/\/denvermovingchronicle.com\/","name":"Denver Moving Chronicle","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/denvermovingchronicle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/denvermovingchronicle.com"],"url":"https:\/\/denvermovingchronicle.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1735"}],"version-history":[{"count":0,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts\/1735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/media\/1734"}],"wp:attachment":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}