{"id":1662,"date":"2026-05-29T21:38:13","date_gmt":"2026-05-29T21:38:13","guid":{"rendered":"https:\/\/denvermovingchronicle.com\/?p=1662"},"modified":"2026-05-29T21:38:13","modified_gmt":"2026-05-29T21:38:13","slug":"as-the-united-states-turns-250-americans-still-cant-get-enough-of-french-luxury","status":"publish","type":"post","link":"https:\/\/denvermovingchronicle.com\/?p=1662","title":{"rendered":"As the United States turns 250, Americans still can\u2019t get enough of French luxury"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul><\/ul>\n<\/div>\n<\/div>\n<p><strong>NEW YORK<\/strong> | At the pinnacle of the American cultural pyramid, one particular inspiration has echoed across the centuries through friendship and tension alike: France.<\/p>\n<p>The American love affair with French luxury goods and their cultural cachet and craftsmanship has spanned the younger country\u2019s history, and a new exhibit explores the story of how these treasures shaped a cultural exchange that marks 250 years of Franco-American relations.<\/p>\n<p>Among the standouts in the exhibit\u2019s cabinet of curiosities: the Givenchy coat worn by former first lady Jacqueline Kennedy; a Cartier lunar module replica from Apollo 11; and a medal commissioned by Benjamin Franklin at the \u201cHidden Treasures\u201d exhibit at The Shed in Manhattan.<\/p>\n<p>The organizers behind the exhibit, Comit\u00e9 Colbert, represent the top French luxury \u201cmaisons,\u201d or houses \u2014 including fashion, perfume, jewelry, hospitality and spirits. They asked 65 luxury maisons and cultural institutions to excavate archives and unearth pieces that embodied the Franco-American bond.<\/p>\n<div><\/div>\n<p>The exhibit, which runs through the end of May, comes at a time when American consumers account for a major share in the demand for French luxury goods. Those luxury houses are taking notice \u2014 and expanding in the United States.<\/p>\n<p>\u201cAmerican people love French elegance \u2014 the \u2018je ne sais quoi\u2019 of French luxury,\u201d said B\u00e9n\u00e9dicte \u00c9pinay, president and CEO of Comit\u00e9 Colbert. \u201cIt\u2019s a deep link starting at the 18th century and still alive.\u201d<\/p>\n<p><strong>France was a \u2018dominant\u2019 culture when the US was born<\/strong><\/p>\n<p>Just as Comit\u00e9 Colbert is honoring France\u2019s bond with the U.S., the U.S. is celebrating its own 250 milestone \u2014 its semiquincentennial.<\/p>\n<p>\u201cThe U.S. is a relatively young country,\u201d said James Burroughs, professor of commerce at the University of Virginia\u2019s McIntire School of Commerce. \u201cFor much of our existence, we were a relatively modest economy. We were overshadowed by dominant cultures like France.\u201d<\/p>\n<p>The link between the two countries can be seen in perhaps the most renowned American symbol, the Statue of Liberty, a gift from France dedicated in 1886. But even before that \u2014 and even before French historian Alexis de Tocqueville famously wrote his epic work about U.S. democracy in the 1830s \u2014 Americans turned to France as arbiters of taste.<\/p>\n<p>To commemorate France\u2019s support during the Revolutionary War, one of America\u2019s Founding Fathers, Benjamin Franklin, turned to French artists and the Paris mint to commission the Libertas Americana medal in 1782. Exhibit attendees can get an up-close look at the medal\u2019s design. Each item on display was presented in shipping containers to symbolize the trans-Atlantic voyage between both countries.<\/p>\n<p>In an effort to market French luxury goods to U.S. audiences, one French Champagne company\u2019s unique approach is on display at the exhibition. An ad from Champagne giant Veuve Clicquot from 1964 shows how the company paired its Champagne with hamburgers to appeal to American audiences and to break away from the image of saving a glass of Champagne for special occasions.<\/p>\n<p>\u201cLuxury,\u201d Burroughs said, \u201cis always about status and signaling.\u201d<\/p>\n<p><strong>Fashion, unsurprisingly, has been front and center<\/strong><\/p>\n<p>Much like its role in the French luxury sector, fashion brought the star power to the exhibit.<\/p>\n<p>Givenchy offered Kennedy Onassis\u2019s pink, brushed-cashmere wool coat from her 1961 visit to France for the exhibit. Madonna\u2019s revealing pinstriped Jean Paul Gaultier dress from his 1992 runway show to benefit AIDS research is also on display.<\/p>\n<p>French luxury houses are catering to their American audiences by bringing their designs to the United States as well. The French fashion maisons from Dior, Louis Vuitton and Chanel have all staged their runway shows in the U.S. in recent months.<\/p>\n<p>\u201cEuropean luxury goods companies are in the process of getting deeper into the USA,\u201d Luca Solca, luxury goods senior analyst at Bernstein, said in an email. \u201cIn the past, only the two coasts and Las Vegas had luxury stores. American consumers are step by step warming up to European luxury. In a similar vein to what Chinese consumers did many years ago.\u201d<\/p>\n<p>These brands are not only holding extravagant runway shows in the U.S. but are expanding their businesses across the U.S. Herm\u00e8s opened a new location in Nashville last year.<\/p>\n<p>\u201cWhat the French have done really well \u2026 in the last 15 years, is that they have opened up their range of products to create offers that are very relevant to the mass American consumer,\u201d said Thoma\u00ef Serdari, New York University marketing professor and director of the luxury and retail MBA.<\/p>\n<p>French jewelry brand Boucheron featured a dramatic diamond Belle \u00c9poque style necklace at the exhibit replicated after the necklace the brand sold to Irish-American couple Marie-Louise Mackay and her husband, John William Mackay in 1899. The couple, who amassed their fortune through silver mines, commissioned 50 pieces from the house.<\/p>\n<p>Looking to capture a new generation of collectors, the brand now has three U.S. stores under its umbrella since opening on Madison Avenue in 2024. H\u00e9l\u00e8ne Poulit-Duquesne, Boucheron\u2019s CEO and incoming president of the Comit\u00e9 Colbert, told The Associated Press that the brand has plans to open a fourth store in the United States before the end of the year.<\/p>\n<p>After increased growth from spending during the pandemic, the luxury sector is now grappling with tariffs from the Trump administration and economic uncertainty. The European Commission agreed to a deal with President Donald Trump on a 15% tariff on goods last year before the Supreme Court ruled against Trump\u2019s call in February.<\/p>\n<p>For the luxury houses, \u00c9pinay said, tariffs are in the past.<\/p>\n<p>\u201cPolitics and economics, it\u2019s up and down,\u201d she said. \u201cWe\u2019re here to celebrate this strong cultural link between us.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1656\">Vance warns against unchecked AI in warfare at Air Force Academy graduation \u2014\u00a0SLIDE SHOW<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1658\">Clothing rental services promise a sustainable alternative to fast fashion. Experts say it depends<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1660\">Martina McBride, Morris Day among wave of cancellations at Trump-linked Freedom 250 concerts<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK | At the pinnacle of the American cultural pyramid, one particular inspiration has echoed across the centuries through friendship and tension alike: France. The American love affair with French luxury goods and their cultural cachet and craftsmanship has spanned the younger country\u2019s history, and a new exhibit explores the story of how these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1101,1102,149,823,152,824,1103,1104],"tags":[2562,2563,1564,2564,2565,426],"class_list":["post-1662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-0-no-apple-publish","category-1gridmagazine","category-a-town-magazine","category-baggage","category-sentinel-lifestyle","category-travel","category-uncategorized","category-z-other-galley","tag-benjamin-franklin","tag-comite-colbert","tag-france","tag-givenchy","tag-madame-jackie-kennedy","tag-united-states"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As the United States turns 250, Americans still can\u2019t get enough of French luxury - Denver Moving Chronicle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denvermovingchronicle.com\/?p=1662\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As the United States turns 250, Americans still can\u2019t get enough of French luxury - Denver Moving Chronicle\" \/>\n<meta property=\"og:description\" content=\"NEW YORK | At the pinnacle of the American cultural pyramid, one particular inspiration has echoed across the centuries through friendship and tension alike: France. 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