{"id":1485,"date":"2026-05-27T13:35:06","date_gmt":"2026-05-27T13:35:06","guid":{"rendered":"https:\/\/denvermovingchronicle.com\/?p=1485"},"modified":"2026-05-27T13:35:06","modified_gmt":"2026-05-27T13:35:06","slug":"what-tastes-like-a-korean-pancake-and-is-purple-all-over-an-oreo-inspired-by-k-pop-group-bts","status":"publish","type":"post","link":"https:\/\/denvermovingchronicle.com\/?p=1485","title":{"rendered":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS"},"content":{"rendered":"
\n

Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers\u2019 growing interest in global flavors.<\/p>\n

Mondelez, Oreo\u2019s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the band\u2019s signature color, will be sold in more than 80 markets around the world, making the partnership the brand\u2019s biggest to date.<\/p>\n

The band also designed 13 embossments for the wafers, including the names of the seven members and an outline of the light stick that fans hold at BTS concerts.<\/p>\n

<\/div>\n

The white-and-tan creme center of the sandwich cookies was formulated to taste like hotteok, a warm, brown sugar-stuffed pancake that\u2019s a popular Korean street food.<\/p>\n

\u201cFor Oreo to be the first snacking brand we\u2019ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio and now Oreo is helping us share a taste of home with the world,\u201d BTS said in a statement.<\/p>\n

BTS Oreos will be sold for a limited time. Chicago-based Mondelez wouldn\u2019t say how many packages it\u2019s making.<\/p>\n

Martin Renaud, Mondelez\u2019 chief marketing and sales officer, said the BTS cookies strike a balance of staying true to Korean culture and food while remaining consistent with Oreo\u2019s brand and flavoring.<\/p>\n

\u201cYou want to be authentic, you want to be differentiated and live an experience. But when you are Oreo, you need to be pleasing a large group of people,\u201d Renaud told The Associated Press. \u201cYou cannot come up with something that will be liked only by 20% of the population because it would alienate some of our customers.\u201d<\/p>\n

Renaud said Oreo spent around two years developing the BTS cookie, eventually narrowing the possible flavors to three before settling on hotteok.<\/p>\n

\u201cI think Korean food is an incredible cuisine. I\u2019m French, maybe I should not say that, but I believe it,\u201d Renaud joked.<\/p>\n

BTS Oreos arrive at a time when consumers are increasingly eager to sample new and authentic global cuisines and flavors. Datassential, a food and beverage consulting company, said U.S. restaurants featuring global flavors \u2014 Asian and South American, specifically \u2014 have been gaining market share since 2019. In Europe, West African restaurants are growing in popularity, the company said.<\/p>\n

Social media is spurring the international taste trend. There are more than 11,700 TikTok videos under the hashtag \u201chotteok,\u201d for example. Seeking out global foods or learning to make them is a low-risk and low-cost way to enjoy other cultures, said Russell Zwanka, the director of the food marketing program at Western Michigan University.<\/p>\n

\u201cYou can experience the world without spending $2,000 on a ticket,\u201d Zwanka said.<\/p>\n

Delivery services and speciality grocery stores like the Asian supermarket chain H Mart have also made it easier for consumers to sample international foods, he said.<\/p>\n

\u201cPeople have a much more proactive stance on trying to find flavors they can attribute to certain regions of the world,\u201d Zwanka said. \u201cI think that\u2019s beautiful. It\u2019s way the world should be.\u201d<\/p>\n

In recent years, Oreo has partnered with Coca-Cola, singer and actress Selena Gomez, and the K-pop girl band Blackpink, among others. The brand also offers limited-time flavors in specific markets, like cherry sakura in Japan and red bean paste in China.<\/p>\n

BTS is also no stranger to food collaborations. The band partnered with McDonalds in 2021 for a global meal promotion in 50 countries. BTS also worked with the Korean food companies Paldo and Hy to develop Arih, a line of noodles and drinks sold at Walmart.<\/p>\n

Renaud said partnerships and playful, interesting flavors help Oreo expand its appeal beyond families.<\/p>\n

\u201cWe want to be making sure we also keep our older children and Gen Zs and keep the brand up to date,\u201d he said.<\/p>\n

Renaud said Oreo is already working on its next collaborations, which may or may not be as big as the BTS partnership.<\/p>\n

\u201cWe\u2019re not obsessed to be more, more, more, more, markets. I think if we can, yes, let\u2019s go for it,\u201d he said. \u201cBut the key point is we need to be really resonating with the local culture.\u201d<\/p>\n

Read more Paxton dominates Cornyn in Texas US Senate runoff, the latest sign of Trump\u2019s hold on GOP<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

Read more Chemical tank implosion in Washington state kills 1 and leaves 9 missing<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

Read more MAISHA FIELDS: Aurora City Council members keep turning their backs on victims<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers\u2019 growing interest in global flavors. Mondelez, Oreo\u2019s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the […]<\/p>\n","protected":false},"author":1,"featured_media":1484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1101,1102,149,152,1103,1104],"tags":[2211,2212,2213,2214,2215,2216],"class_list":["post-1485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-0-no-apple-publish","category-1gridmagazine","category-a-town-magazine","category-sentinel-lifestyle","category-uncategorized","category-z-other-galley","tag-blackpink","tag-bts","tag-hotteok","tag-martin-renaud","tag-mondelez","tag-oreo"],"yoast_head":"\nWhat tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denvermovingchronicle.com\/?p=1485\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle\" \/>\n<meta property=\"og:description\" content=\"Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers\u2019 growing interest in global flavors. Mondelez, Oreo\u2019s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denvermovingchronicle.com\/?p=1485\" \/>\n<meta property=\"og:site_name\" content=\"Denver Moving Chronicle\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T13:35:06+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\"},\"headline\":\"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS\",\"datePublished\":\"2026-05-27T13:35:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485\"},\"wordCount\":762,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ff747a04dcf754637f1858e9cc8a9eb0.jpg\",\"keywords\":[\"Blackpink\",\"BTS\",\"Hotteok\",\"Martin Renaud\",\"Mondelez\",\"Oreo\"],\"articleSection\":{\"0\":\"0 - No Apple Publish\",\"1\":\"1gridMAGAZINE\",\"2\":\"A-Town Magazine\",\"3\":\"Sentinel Lifestyle\",\"5\":\"z-other-galley\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485\",\"name\":\"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ff747a04dcf754637f1858e9cc8a9eb0.jpg\",\"datePublished\":\"2026-05-27T13:35:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#primaryimage\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ff747a04dcf754637f1858e9cc8a9eb0.jpg\",\"contentUrl\":\"https:\\\/\\\/denvermovingchronicle.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ff747a04dcf754637f1858e9cc8a9eb0.jpg\",\"width\":1024,\"height\":682,\"caption\":\"The new Oreo and BTS collaboration cookies are seen Monday, May 25, 2026, in New York. (AP Photo\\\/Sydney Schaefer)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?p=1485#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/denvermovingchronicle.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#website\",\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/\",\"name\":\"Denver Moving Chronicle\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/denvermovingchronicle.com\\\/#\\\/schema\\\/person\\\/860d8c9be7e4969f72ed251197548d9b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/denvermovingchronicle.com\"],\"url\":\"https:\\\/\\\/denvermovingchronicle.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/denvermovingchronicle.com\/?p=1485","og_locale":"en_US","og_type":"article","og_title":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle","og_description":"Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalizes on consumers\u2019 growing interest in global flavors. Mondelez, Oreo\u2019s parent company, said Tuesday that BTS-themed Oreos will go on sale June 1 online and June 8 in stores. The cookies, which feature purple wafers in a nod to the […]","og_url":"https:\/\/denvermovingchronicle.com\/?p=1485","og_site_name":"Denver Moving Chronicle","article_published_time":"2026-05-27T13:35:06+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/denvermovingchronicle.com\/?p=1485#article","isPartOf":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485"},"author":{"name":"admin","@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b"},"headline":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS","datePublished":"2026-05-27T13:35:06+00:00","mainEntityOfPage":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485"},"wordCount":762,"commentCount":0,"image":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485#primaryimage"},"thumbnailUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/05\/ff747a04dcf754637f1858e9cc8a9eb0.jpg","keywords":["Blackpink","BTS","Hotteok","Martin Renaud","Mondelez","Oreo"],"articleSection":{"0":"0 - No Apple Publish","1":"1gridMAGAZINE","2":"A-Town Magazine","3":"Sentinel Lifestyle","5":"z-other-galley"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/denvermovingchronicle.com\/?p=1485#respond"]}]},{"@type":"WebPage","@id":"https:\/\/denvermovingchronicle.com\/?p=1485","url":"https:\/\/denvermovingchronicle.com\/?p=1485","name":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS - Denver Moving Chronicle","isPartOf":{"@id":"https:\/\/denvermovingchronicle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485#primaryimage"},"image":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485#primaryimage"},"thumbnailUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/05\/ff747a04dcf754637f1858e9cc8a9eb0.jpg","datePublished":"2026-05-27T13:35:06+00:00","author":{"@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b"},"breadcrumb":{"@id":"https:\/\/denvermovingchronicle.com\/?p=1485#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/denvermovingchronicle.com\/?p=1485"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denvermovingchronicle.com\/?p=1485#primaryimage","url":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/05\/ff747a04dcf754637f1858e9cc8a9eb0.jpg","contentUrl":"https:\/\/denvermovingchronicle.com\/wp-content\/uploads\/2026\/05\/ff747a04dcf754637f1858e9cc8a9eb0.jpg","width":1024,"height":682,"caption":"The new Oreo and BTS collaboration cookies are seen Monday, May 25, 2026, in New York. (AP Photo\/Sydney Schaefer)"},{"@type":"BreadcrumbList","@id":"https:\/\/denvermovingchronicle.com\/?p=1485#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/denvermovingchronicle.com\/"},{"@type":"ListItem","position":2,"name":"What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS"}]},{"@type":"WebSite","@id":"https:\/\/denvermovingchronicle.com\/#website","url":"https:\/\/denvermovingchronicle.com\/","name":"Denver Moving Chronicle","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/denvermovingchronicle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/denvermovingchronicle.com\/#\/schema\/person\/860d8c9be7e4969f72ed251197548d9b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/denvermovingchronicle.com"],"url":"https:\/\/denvermovingchronicle.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1485"}],"version-history":[{"count":0,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/posts\/1485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=\/wp\/v2\/media\/1484"}],"wp:attachment":[{"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/denvermovingchronicle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}