{"id":143,"date":"2026-05-08T07:36:06","date_gmt":"2026-05-08T07:36:06","guid":{"rendered":"https:\/\/denvermovingchronicle.com\/?p=143"},"modified":"2026-05-08T07:36:06","modified_gmt":"2026-05-08T07:36:06","slug":"auroras-february-sales-tax-revenue-drops-as-restaurant-clothing-sales-rise-2","status":"publish","type":"post","link":"https:\/\/denvermovingchronicle.com\/?p=143","title":{"rendered":"Aurora\u2019s February sales tax revenue drops as restaurant, clothing sales rise"},"content":{"rendered":"
\n

AURORA<\/strong> | City sales tax revenue dropped off in February, leading collections to fall behind where they were this time last year.<\/p>\n

The city collected $22.3 million in sales taxes in February, which is a decrease of roughly $1.6 million or 6.6% compared to February 2025, according to city records. Collections year-to-date are 2.9% lower than at the same time period last year.\u00a0<\/p>\n

Richard Goggins, an analyst in Aurora\u2019s budget office, said the drop largely stems from a decrease in collections from \u201cvariable\u201d sales taxpayers. Variable sales tax accounts report sales tax collections periodically. Consistent accounts are regularly reporting retailers, such as big-box stores and restaurants. Variable sales tax collections have declined monthly for four consecutive months, with $3.3 million less than the same period a year ago.<\/p>\n

\u201cThis is kind of an inverse of what we were seeing last year where our variable sales taxpayers and collections were quite high and they were driving a lot of that growth,\u201d Goggins said at an April 23 city council finance committee meeting. \u201cWe\u2019re kind of seeing all those variable collections dry out a bit.\u201d<\/p>\n

<\/div>\n

Sales tax revenue is the city\u2019s largest single source of operating funds.<\/p>\n

Breaking down collections by sector, food and beverage and clothing businesses are growing, up 6.4% and 10.2% year-to-date, respectively. However, electronic and industrial sales are down significantly this year compared to last year \u2014 32% and 82%, respectively.<\/p>\n

Last year, the city collected a total of almost $307 million in sales tax revenue, a 4.7% increase over 2024. Sales tax revenue has consistently grown year over year since 2023.\u00a0<\/p>\n

In an effort to boost sales tax revenue, the city\u2019s Retail Strategy Steering Committee is working on a plan to implement new resources to support local businesses, such as speeding up licensing processes and running marketing campaigns.<\/p>\n

The plan is being drafted with a goal of rolling out this summer. Its focus areas include efficient development and permitting processes, providing a clean and safe environment, expanding marketing efforts and developing business incentives.<\/p>\n

Read more Aurora Council seeks to oversee GEO ICE detention center via contracts, inspections<\/a><\/p>\n<\/p>\n<\/p>\n

Read more Man who firebombed a demonstration in Boulder, killing 1, is sentenced to life in prison<\/a><\/p>\n<\/p>\n<\/p>\n

Read more Aurora\u2019s Colfax BRT project aims to improve bus capacity and frequency<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AURORA | City sales tax revenue dropped off in February, leading collections to fall behind where they were this time last year. The city collected $22.3 million in sales taxes in February, which is a decrease of roughly $1.6 million or 6.6% compared to February 2025, according to city records. Collections year-to-date are 2.9% lower […]<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[26,27,28,29,30,31,32,33],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metro","tag-aurora","tag-city-council","tag-city-sales-taxes","tag-february-2024","tag-february-2025","tag-finance-committee","tag-local-businesses","tag-richard-goggins"],"yoast_head":"\nAurora\u2019s February sales tax revenue drops as restaurant, clothing sales rise - Denver Moving Chronicle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denvermovingchronicle.com\/?p=143\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aurora\u2019s February sales tax revenue drops as restaurant, clothing sales rise - Denver Moving Chronicle\" \/>\n<meta property=\"og:description\" content=\"AURORA | City sales tax revenue dropped off in February, leading collections to fall behind where they were this time last year. 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