{"id":1271,"date":"2026-05-21T12:35:26","date_gmt":"2026-05-21T12:35:26","guid":{"rendered":"https:\/\/denvermovingchronicle.com\/?p=1271"},"modified":"2026-05-21T12:35:26","modified_gmt":"2026-05-21T12:35:26","slug":"a-filmmaking-tool-or-an-existential-threat-cannes-film-festival-weighs-the-rise-of-ai","status":"publish","type":"post","link":"https:\/\/denvermovingchronicle.com\/?p=1271","title":{"rendered":"A filmmaking tool or an existential threat: Cannes Film Festival weighs the rise of AI"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul><\/ul>\n<\/div>\n<\/div>\n<p><strong>CANNES, France<\/strong> | The Cannes Film Festival can function like a global water cooler for movies, with prevailing issues and anxieties tending to come to the surface at the event. This year, the topic du jour is artificial intelligence.<\/p>\n<p>The 79th Cannes may go down as the time the world\u2019s grandest film festival for the first time wrestled with the onset of AI \u2014 its arrival has been felt like a tsunami on the French Riviera. Its potential to remake the movie industry, for good or bad, has been an ongoing debate since the festival opened.<\/p>\n<p><strong>And in many quarters, the tone is softening.<\/strong><\/p>\n<p>\u201cThe buzz in Cannes and the buzz in the industry, it does feel like it\u2019s definitely a turning point,\u201d said Scott Mann, co-chief executive of Flawless, a company that specializes in assistive AI programs for post-production.<\/p>\n<div><\/div>\n<p><strong>On screen and off, AI is much more present.<\/strong><\/p>\n<p>For the first time, Cannes has partnered with Meta in a new multiyear deal. The company has set up camp at the Majestic Hotel. And its AI tools were used to help produce a festival entry: Steven Soderbergh\u2019s \u201cJohn Lennon: The Last Interview.\u201d<\/p>\n<p>The documentary is about a lengthy and insightful interview Lennon and Yoko Ono gave on the day Lennon was shot and killed in 1980. To add imagery to match Lennon\u2019s conversation, Soderbergh used Meta\u2019s AI programs to create surreal graphics.<\/p>\n<p>The choice brought scorn from most critics in Cannes, but Soderbergh, a highly skilled innovator who has shot movies on iPhones, believes its time for such experimentation.<\/p>\n<p>\u201cWe haven\u2019t seen yet someone with a certain amount of creative credibility go full-metal AI on something, and see how people react. I think it\u2019s necessary,\u201d Soderbergh said in an interview. \u201cHow do you know where the line is until somebody crosses it? I don\u2019t think what I\u2019m doing crosses it. Some people may disagree. I don\u2019t know where my line is yet. I\u2019m waiting to see.\u201d<\/p>\n<p><strong>Everyone weighs in, for or against AI<\/strong><\/p>\n<p>Filmmakers, actors and others at Cannes have been drawing their own lines, or at least making pronouncements about AI.<\/p>\n<p>On opening day, Demi Moore, a juror, said fighting AI \u201cis a battle we will lose.\u201d The next day, honorary Palme d\u2019Or recipient Peter Jackson, said: \u201cI don\u2019t dislike it at all. To me, it\u2019s just a special effect. It\u2019s no different from other special effects.\u201d<\/p>\n<p>Filmmaker James Gray, whose starry family drama \u201cPaper Tiger\u201d was one of the standouts over the weekend, said he\u2019s not worried.<\/p>\n<p>\u201cIn some cases, it can be a very helpful tool,\u201d said Gray in an interview. \u201cI don\u2019t think in our lifetime, or even our children\u2019s lifetimes, it will come close to mirroring the only true infinite we know, which is the soul.\u201d<\/p>\n<p>\u201cThe answer I think is that most young people should be studying the humanities,\u201d added Gray. \u201cPeople should be reading Tolstoy in their spare time to understand the human soul.\u201d<\/p>\n<p>From Oscars to Cannes, it\u2019s a changing landscape<\/p>\n<p>Cannes is unfolding in the wake of some significant new developments for AI in Hollywood.<\/p>\n<p>Earlier this month, the Academy of Motion Picture Arts and Science announced new guidelines, ruling that only performances \u201cdemonstrably performed by humans with their consent\u201d will be considered for acting nominations.<\/p>\n<p>At the same time, the Oscar group also said AI tools \u201cneither help nor harm the chance of a nomination.\u201d<\/p>\n<p>The Screen Actors Guild-American Federation of Television and Radio Artists recently reached a tentative agreement with studios detailing and clarifying AI guardrails for things like the use of digital replicas and synthetic performers.<\/p>\n<p>Some advancements have sent shudders through Hollywood. The unveiling of Tilly Norwood, an entirely AI-created so-called \u201cactress,\u201d sparked outrage through the industry. Earlier this year, the first look at a posthumous AI resurrection of Val Kilmer, for a film made with his family\u2019s consent, spawned another round of debate.<\/p>\n<p>But while more extreme uses of generative AI continue to prompt worry, other iterations continue to make inroads.<\/p>\n<p>\u201cIt is going to be a part of our business,\u201d Kent Sanderson, Bleecker Street chief executive, said in a panel discussion. \u201cIt is going to lower production costs, and yes, you probably will be able to make something that looks like a Marvel movie in your basement in a couple of years.\u201d<\/p>\n<p>While Cannes has stringent rules for what can and can\u2019t be worn on its red carpet, it\u2019s issuing no decrees banning AI from film selections \u2014 for now.<\/p>\n<p>The day before the festival began, Cannes\u2019 artistic director Thierry Fr\u00e9maux wryly responded to a question about AI, noting that he had also heard James Cameron had used special effects for \u201cAvatar.\u201d<\/p>\n<p>\u201cWhat I can say with certainty in relation to artificial intelligence is that we are on the side of the artists, the screenwriters, actors and voice actors,\u201d said Fr\u00e9maux. \u201cWe stand with everyone whose job could be negatively impacted by artificial intelligence. It requires legislation. We need to control this.\u201d<\/p>\n<p>Mann, the Flawless executive, was sitting on the Cannes beach outside a party his company was throwing in one of the seaside clubs that regularly host movie after-parties. Since 2019, Flawless has set out to demonstrate that AI can be used thoughtfully.<\/p>\n<p><strong>Unlicensed generative AI is bad, he states unequivocally.<\/strong><\/p>\n<p>\u201cBut what we\u2019ve found is that the way people don\u2019t understand is part of the problem. AI as a term is seen as a catchall, but it\u2019s not that simple,\u201d says Scott. \u201cThe truth is, our industry needs saving. It needs a technological evolution, and this is offering it.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1265\">Colorado Democrats overwhelmingly agree to censure Gov. Polis for Tina Peters clemency<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1267\">Argentina\u2019s icy outpost at the end of the world fears the hantavirus will chill tourism<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Read more <a href=\"https:\/\/denvermovingchronicle.com\/?p=1269\">A new Swatch model is introduced, and a case study in overexcited \u2018drop culture\u2019 plays out<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CANNES, France | The Cannes Film Festival can function like a global water cooler for movies, with prevailing issues and anxieties tending to come to the surface at the event. This year, the topic du jour is artificial intelligence. The 79th Cannes may go down as the time the world\u2019s grandest film festival for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1101,1102,149,150,166,167,1103,1104],"tags":[305,831,859,1835,861,1836,836],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-0-no-apple-publish","category-1gridmagazine","category-a-town-magazine","category-celebrities","category-credits","category-sentinel-screen","category-uncategorized","category-z-other-galley","tag-artificial-intelligence","tag-cannes-film-festival","tag-james-gray","tag-meta","tag-peter-jackson","tag-scott-mann","tag-steven-soderbergh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A filmmaking tool or an existential threat: Cannes Film Festival weighs the rise of AI - Denver Moving Chronicle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denvermovingchronicle.com\/?p=1271\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A filmmaking tool or an existential threat: Cannes Film Festival weighs the rise of AI - Denver Moving Chronicle\" \/>\n<meta property=\"og:description\" content=\"CANNES, France | The Cannes Film Festival can function like a global water cooler for movies, with prevailing issues and anxieties tending to come to the surface at the event. 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