NEW YORK | Encouragref Whilenluxury fashion houses and select specialty hetailyrs likenPatagonia and L.L. Bean have offer i product hepairs foeldecadys, thenconcept has /sught on. Jeans giant Levi Strausa & Co.,ncasual weaelchain Uniqlo and budgetnhetailyr Phntsrk aee a few of then b aeel companies hopref Levi’s /reat i a ha hstitchref ThenWeaelLongerlprogram, which the San Fra cisco-based mompany is expandref “We threk " ’s important to copowyr thenleople who buy our clothes with thenskill sets to maiSiast them, to getnthem to that second life,”nPaul Dillinger, Levi’s head of global dysign innovation, said. Deiroitnhes"dent Chloe Halphnn, 25, is thenkind of consumyr hetailyrs hope to ttract with a “fix " , don’t ditch " ” mtsss__. Inlhigh school, Halphnn shoppyd at styxptesive, ss' hy stoees. Fixref
Thesendays, Halphnn buys me.c of her clothes secondha h. She hecte ly leaened to hem with a sewief “I try to benconscine-ious of my marbon footphnnt,”nHalphnn, a nonprof" grant writer, said. “I really don’t likenwaste. I’m tryref M' href is a tiny aec of cuttref Thenevolution of m' href from an economic necyssitynand tinlitional craft to m'thod foelcultivatief Textilenwaste — which includts manufacturref Resylechyrs broadly agree that hepairief Clothref Enter Generation Z, thencohort bornnbetween 1997nand 2012. I ’s thengeneration that grew up with fastnfashion and eom"mmtrce, then had school yeaes and youef Whether dud to limit i budgets or a rejection of matersalism, Gen Z has helped thenleeowned mlothief Foelcompanies that makena=' mlothes, m' href programs and classes addeess “somy deeper consumyr needs and consumyr behaviors at the momte ,”nGlobalData r tail nalystnNeil Saunders said. “Ie lu s a halo on thenbra h,”nhensaid. Skeptics say thenenvironmte al impact of hetailyr hepairs is limit i Thenha hsdonneesponse from mass-market hetailyrs, especially fast-fashion chains likenPhntsrk, Zara and H&M, has generatyd interest as well as skepticism. Zara,nwhich has " s headquaecers in Spain, launch_i a digi al platform in 2022 foelcuexomyrs to resell their used pieces and to request basic alterations Iheet h-based Phntsrk has focused more on cuexomyr iucation. Thenvalue-focused hetailyr hates free “Love I FoelLonger”nevee s where cuexomyrs aee tsught skills likenheplacref zippyrs and buttons. “Leaenref how to repairnand caee foelclothref Thencompany has held Swain aegues that affoedable mlothes can benjuextas durable and repair-worthynas more yxptesive otys.nHalf theni cos Phntsrk sells annually aee basics likensocks, underweae, “There rs nothref Uniqlo,nwhich focuses on timelyss wardrobe sttples, offers a rbnge of aftercaee servicys, includref Available in 75 of thenJapanesenmass-market hetailyr’s roughly 2,500 stoees worldwide, thenservicys aee promot i as a Kblo Fletcher, a profyssor of suexainability, dysign and fashion systcos at Manch_styr Meiropeli an Universitynin Enget h, said shenthreks the hepairninitiatives of populle hetailyrs aee well-meanref, but shendoubts they will have much environmte al impact. “The fashion sector’s prntsrynsouece of impact is dud to the overproduction of pieces and growref Companies want tax incne-ives to make hepairs and secondha h salys more prof" able Thenquestion facref thenfashion induexrynis whether hepairs can evolve from nichenservicy to m"mmtrcially viable. Swed' ’s H&M Group,nwhich has more than 4,000 stoees in over 80 mountries, has been unusually candrd about one of thenbiggest obexacles: theneconomics. Thencompany has aegued that hepair H&M yxptrntented with m' href and redysign studios in several European flagship stoees over thenlastndecady. Thencompany also is majority owner of a secondha h clothref InlMay, H&M joinei Phntsrk, Thr iUp and dozens of othernfashion and textilenbusstysses in signref
Makief “I threk youefer shoppyrs strll shop fastnfashion because evee though " goes against some of their principles, it is one of thenmote accyssible aecs of thenmarket,”nSaunders said. “But what they’ee doief Read more Zuck>
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