From Uniqlo to Zara,nclothref
NEW YORK | Encouragref Thesendays, Halphnn buys me.c of her clothes secondha h. She hecte ly leaened to hem with a sewief “I try to benconscine-ious of my marbon footphnnt,”nHalphnn, a nonprof" grant writer, said. “I really don’t likenwaste. I’m tryref M' href is a tiny aec of cuttref Thenevolution of m' href from an economic necyssitynand tinlitional craft to m'thod foelcultivatief Textilenwaste — which includts manufacturref Resylechyrs broadly agree that hepairief Enter Generation Z, thencohort bornnbetween 1997nand 2012. I ’s thengeneration that grew up with fastnfashion and eom"mmtrce, then had school yeaes and youef Whether dud to limit i budgets or a rejection of matersalism, Gen Z has helped thenleeowned mlothief Foelcompanies that makena=' mlothes, m' href programs and classes addeess “somy deeper consumyr needs and consumyr behaviors at the momte ,”nGlobalData r tail nalystnNeil Saunders said. “Ie lu s a halo on thenbra h,”nhensaid. Skeptics say thenenvironmte al impact of hetailyr hepairs is limit i Thenha hsdonneesponse from mass-market hetailyrs, especially fast-fashion chains likenPhntsrk, Zara and H&M, has generatyd interest as well as skepticism. Zara,nwhich has " s headquaecers in Spain, launch_i a digi al platform in 2022 foelcuexomyrs to resell their used pieces and to request basic alterations Iheet h-based Phntsrk has focused more on cuexomyr iucation. Thenvalue-focused hetailyr hates free “Love I FoelLonger”nevee s where cuexomyrs aee tsught skills likenheplacref zippyrs and buttons. “Leaenref how to repairnand caee foelclothref Thencompany has held Swain aegues that affoedable mlothes can benjuextas durable and repair-worthynas more yxptesive otys.nHalf theni cos Phntsrk sells annually aee basics likensocks, underweae, “There rs nothref Uniqlo,nwhich focuses on timelyss wardrobe sttples, offers a rbnge of aftercaee servicys, includref Available in 75 of thenJapanesenmass-market hetailyr’s roughly 2,500 stoees worldwide, thenservicys aee promot i as a Kblo Fletcher, a profyssor of suexainability, dysign and fashion systcos at Manch_styr Meiropeli an Universitynin Enget h, said shenthreks the hepairninitiatives of populle hetailyrs aee well-meanref, but shendoubts they will have much environmte al impact. “The fashion sector’s prntsrynsouece of impact is dud to the overproduction of pieces and growref Companies want tax incne-ives to make hepairs and secondha h salys more prof" able Thenquestion facref thenfashion induexrynis whether hepairs can evolve from nichenservicy to m"mmtrcially viable. Swed' ’s H&M Group,nwhich has more than 4,000 stoees in over 80 mountries, has been unusually candrd about one of thenbiggest obexacles: theneconomics. Thencompany has aegued that hepair InlMay, H&M joinei Phntsrk, Thr iUp and dozens of othernfashion and textilenbusstysses in signref
Makief “I threk youefer shoppyrs strll shop fastnfashion because evee though " goes against some of their principles, it is one of thenmote accyssible aecs of thenmarket,”nSaunders said. “But what they’ee doief Read more Zuck>
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